Has it evolve to the point where people no longer display integrity?
I am pointing out these facts because I do realise that a lot of people, especially people who claim to be Influencer online or maybe even bloggers, do abuse social platforms as a form of display of they social status.
Take for example InstaGram. We all know what InstaGram is.
Basically it is an app on smartphones where we can shoot photos and upload it to the app for our followers to see.
As such, this app actually opens up windows of opportunities for tons of online shops, businesses and even artistes to promote their products or themselves to the world. It is indeed a very strong tool as millions or billions of people worldwide are using the app.
Let's bring the topic to our very own country, Singapore. Blogging has indeed become more and more popular amongst the teenagers. And with celebrity bloggers like XiaXue, BongQiuQiu and Yutakis, they have indeed been quite an influence on us all as they blog with style and of course, making a name out of it for themselves. All these are definitely through hard work throughout their years of blogging, starting from scratch.
Now, here comes the point where integrity has been compromised.
I do understand that a lot of teenagers who first started out blogging, will have the mindset that blogging = getting freebie and going to prestige events. That's indeed true for those celebrity bloggers. However, it is not so realistic for new bloggers to be invited to such events and I must do say that, some new bloggers are so desperate to the point where they will do ANYTHING to get attention. Simply put, to flaunt that they are "influential" as well.
Linking back to InstaGram.
First thing that catches out attention will be the followers of each individual account. This is especially so if you're someone that is blogging and of course, trying to advertise yourself. Let's all take a look at the account of some of the Online Celebrity in Singapore.
First up is our very own local Blogger Queen: XiaXue
Budget Barbie: BongQiuQiu
Our Selfie Prince: Yutakis
Take a look at all of their profiles. They do have a substantial amount of followers on their InstaGram accounts. And of course, their average likes for each picture could go up to thousands! This is what I really call as influential and of course, they are the role models for us as well.
However, there are people out there who are do desperate and unscrupulous to the extent that they will resort to ANYTHING to make their own profile looks better. In what sense? They BUY followers. Or in a way or another, they manage to get bot accounts to follow their accounts.
What do I mean by Bot Accounts as some of you may ask.
Bot Accounts are basically accounts on the various social media platforms, they do exist, however they are not managed by any human being. They do not even post legit photos. Thus, in a way or another, they are not active accounts to begin with. So people who buy followers, we can easily track it and expose them. Simply just by going through their followers list.
Another method of determining if a user is buying followers is through their number of "Likes" for each photo. On average, if you have 2000 followers, your number of likes should easily hit 100, without a doubt. Because not everyone on our follower list will like all the photos, so we shall do a give and take. However, it is quite funny when some users have thousands of followers yet their number of "Likes" is so low, as though they are new users of InstaGram.
Let's take tis account for example (names are not mentioned):
Upon looking at this account, businesses will be attracted to the account as it does have a substantial amount of followers. This implies that the user does have some influence over the media. Or so we thought.
WAH. This is kind of shocking, I was already being fair by choosing the one photo with the most number of likes on the first page upon viewing the account. 114 likes only? You mean you have 4500+ followers yet your likes is only this?
If I am a client looking for a suitable candidate to advertise my shop or product, I will have to think twice about this person already. And what's more? This user claims that he/she has a manager managing him/her. Now the credibility is being questioned now. Who will manage someone of no integrity? I will get back to this later, and we shall see why is this account's credibility being further questioned.
Look at the number of hashtags that this account has for all the photos being posted!
Actually, I was quite lucky that the hashtags are not being deleted YET for this specific photo. This is because I, or in fact a lot of us, realised that this account user loves to include TONS of hashtags on each photo. That is no issue at all, because we do understand that you want to expose your photos to more people.
How hashtags work, for those who don't really use InsatGram, is that it actually exposes your photo to more people searching for the particular topic/subject. In short, that is a method whereby you can gain more likes as well. Once again, it is NOT wrong to do so. However, I find it rather disturbing and baffled by people who includes tons of hashtags (just like the example above, or even more), and they will delete it hours later when they achieve the target of "Likes" they want.
Isn't this another expression of desperation?
I guess we would all rather see the tons of hashtags there than for you to delete it moments later.
What is your purpose in doing so? And sorry I might be a little bit personal here in my opinion but, it's not like you gather a lot of "Likes" after doing that as well. I mean look, your average "Likes" is still less than 100. This form of marketing yourself is so wrong and again, where is your integrity?
I don't know what are people thinking nowadays because these kind of actions are very common nowadays. People claiming themselves to be bloggers, and to prove that they are "influential", they resort to buying followers. At the end of the day, the truth will be revealed.
Why not do it the hard way and slowly climb your way up?
If you have what it takes to do so, you WILL be recognised.
Lastly, I think that terms have been wrongly abused as well.
I do not even consider myself to be a blogger. I thin I've said this for the umpteenth time. It just so happened that I own a blog and started out by voicing my thoughts and noting down places that I've been to. Of course, after RSVP-ing to a few events I get exposed to more media. Somehow or rather, I got slightly recognised. That's about it. Not really to the extent of being a blogger yet haha.
And so, people maybe you all should really stop giving yourself the title that you're a Blogger, especially when your numbers are not tallying with your statistics. Page views is different from unique views. Don't be mistaken and keep flaunting your page views to people because it is seriously a joke when you do so. Look at your unique views before trying to show off to others.
Also, not getting sponsored by companies is not a joke or a sign of failure. Like I said, you just have to take things slowly because Rome is not built overnight. People won't despise you for not having sponsors. But I do look down on people who DO NOT have legit sponsors, yet they are going "Thanks for _______ for sponsoring me!" or "Thanks for the invite for this food review"!
Eh….LEGIT sponsors then mention, ok? Haha. i am fortunate enough to have HTC sponsoring me for a few good years back then and of course CASIO (in case you are wondering, that limited edition camera I was one of the sponsored bloggers)
And let me mention one last last last thing, RSVP to an event does not mean that its a private invitation from the PR itself. RSVP is just like you signing up for a conference talk. Haha so people, do take note of all these small details. Because seriously, terms should no be abused here and there.
Jia you in pursuing what you want! Nobody will look down on you because everyone starts somewhere, but then be try to yourself. No point flaunting what you're not, and then getting exposed by other, right?
Good luck and have fun!