Wednesday, April 16, 2014

You Mean You Buy Followers?!

Have you all ever wonder what has Social Media become of today?
Has it evolve to the point where people no longer display integrity?

I am pointing out these facts because I do realise that a lot of people, especially people who claim to be Influencer online or maybe even bloggers, do abuse social platforms as a form of display of they social status.

Take for example InstaGram. We all know what InstaGram is.
Basically it is an app on smartphones where we can shoot photos and upload it to the app for our followers to see.

As such, this app actually opens up windows of opportunities for tons of online shops, businesses and even artistes to promote their products or themselves to the world. It is indeed a very strong tool as millions or billions of people worldwide are using the app.

Let's bring the topic to our very own country, Singapore. Blogging has indeed become more and more popular amongst the teenagers. And with celebrity bloggers like XiaXue, BongQiuQiu and Yutakis, they have indeed been quite an influence on us all as they blog with style and of course, making a name out of it for themselves. All these are definitely through hard work throughout their years of blogging, starting from scratch.

Now, here comes the point where integrity has been compromised.
I do understand that a lot of teenagers who first started out blogging, will have the mindset that blogging = getting freebie and going to prestige events. That's indeed true for those celebrity bloggers. However, it is not so realistic for new bloggers to be invited to such events and I must do say that, some new bloggers are so desperate to the point where they will do ANYTHING to get attention. Simply put, to flaunt that they are "influential" as well.

Linking back to InstaGram.
First thing that catches out attention will be the followers of each individual account. This is especially so if you're someone that is blogging and of course, trying to advertise yourself. Let's all take a look at the account of some of the Online Celebrity in Singapore.


First up is our very own local Blogger Queen: XiaXue

Budget Barbie: BongQiuQiu

Our Selfie Prince: Yutakis

Take a look at all of their profiles. They do have a substantial amount of followers on their InstaGram accounts. And of course, their average likes for each picture could go up to thousands! This is what I really call as influential and of course, they are the role models for us as well. 

However, there are people out there who are do desperate and unscrupulous to the extent that they will resort to ANYTHING to make their own profile looks better. In what sense? They BUY followers. Or in a way or another, they manage to get bot accounts to follow their accounts. 

What do I mean by Bot Accounts as some of you may ask.
Bot Accounts are basically accounts on the various social media platforms, they do exist, however they are not managed by any human being. They do not even post legit photos. Thus, in a way or another, they are not active accounts to begin with. So people who buy followers, we can easily track it and expose them. Simply just by going through their followers list. 

Another method of determining if a user is buying followers is through their number of "Likes" for each photo. On average, if you have 2000 followers, your number of likes should easily hit 100, without a doubt. Because not everyone on our follower list will like all the photos, so we shall do a give and take. However, it is quite funny when some users have thousands of followers yet their number of "Likes" is so low, as though they are new users of InstaGram. 

Let's take tis account for example (names are not mentioned):


Upon looking at this account, businesses will be attracted to the account as it does have a substantial amount of followers. This implies that the user does have some influence over the media. Or so we thought. 



WAH. This is kind of shocking, I was already being fair by choosing the one photo with the most number of likes on the first page upon viewing the account. 114 likes only? You mean you have 4500+ followers yet your likes is only this? 

If I am a client looking for a suitable candidate to advertise my shop or product, I will have to think twice about this person already. And what's more? This user claims that he/she has a manager managing him/her. Now the credibility is being questioned now. Who will manage someone of no integrity? I will get back to this later, and we shall see why is this account's credibility being further questioned.


Look at the number of hashtags that this account has for all the photos being posted!
Actually, I was quite lucky that the hashtags are not being deleted YET for this specific photo. This is because I, or in fact a lot of us, realised that this account user loves to include TONS of hashtags on each photo. That is no issue at all, because we do understand that you want to expose your photos to more people.

How hashtags work, for those who don't really use InsatGram, is that it actually exposes your photo to more people searching for the particular topic/subject. In short, that is a method whereby you can gain more likes as well. Once again, it is NOT wrong to do so. However, I find it rather disturbing and baffled by people who includes tons of hashtags (just like the example above, or even more), and they will delete it hours later when they achieve the target of "Likes" they want.

Isn't this another expression of desperation?

I guess we would all rather see the tons of hashtags there than for you to delete it moments later. 
What is your purpose in doing so? And sorry I might be a little bit personal here in my opinion but, it's not like you gather a lot of "Likes" after doing that as well. I mean look, your average "Likes" is still less than 100. This form of marketing yourself is so wrong and again, where is your integrity? 

I don't know what are people thinking nowadays because these kind of actions are very common nowadays. People claiming themselves to be bloggers, and to prove that they are "influential", they resort to buying followers. At the end of the day, the truth will be revealed. 

Why not do it the hard way and slowly climb your way up?
If you have what it takes to do so, you WILL be recognised. 

Lastly, I think that terms have been wrongly abused as well. 

I do not even consider myself to be a blogger. I thin I've said this for the umpteenth time. It just so happened that I own a blog and started out by voicing my thoughts and noting down places that I've been to. Of course, after RSVP-ing to a few events I get exposed to more media. Somehow or rather, I got slightly recognised. That's about it. Not really to the extent of being a blogger yet haha.

And so, people maybe you all should really stop giving yourself the title that you're a Blogger, especially when your numbers are not tallying with your statistics. Page views is different from unique views. Don't be mistaken and keep flaunting your page views to people because it is seriously a joke when you do so. Look at your unique views before trying to show off to others. 

Also, not getting sponsored by companies is not a joke or a sign of failure. Like I said, you just have to take things slowly because Rome is not built overnight. People won't despise you for not having sponsors. But I do look down on people who DO NOT have legit sponsors, yet they are going "Thanks for _______ for sponsoring me!" or "Thanks for the invite for this food review"! 

Eh….LEGIT sponsors then mention, ok? Haha. i am fortunate enough to have HTC sponsoring me for a few good years back then and of course CASIO (in case you are wondering, that limited edition camera I was one of the sponsored bloggers)

And let me mention one last last last thing, RSVP to an event does not mean that its a private invitation from the PR itself. RSVP is just like you signing up for a conference talk. Haha so people, do take note of all these small details. Because seriously, terms should no be abused here and there. 

Jia you in pursuing what you want! Nobody will look down on you because everyone starts somewhere, but then be try to yourself. No point flaunting what you're not, and then getting exposed by other, right?

Good luck and have fun!

39 comments:

  1. Ummm Bendova.. I honestly think you are stereotyping.. there are many celebrity bloggers that have 7000-10 000 followers and they are real followers but den they have maximum 300 likes and sometimes when they are lucky they have higher likes...

    ReplyDelete
    Replies
    1. Hello!

      Maybe I am? i don't know but it is indeed a fact that there are many people who buy followers nowadays. And number of followers do not really determine your base of fans like if you are popular or not.

      If they are real followers, then its fine. But what my company and I blogged about are those who buy followers. Like really buying followers. Which we can name a few off hand, but we don't want to mention names as it is supposed to be a general post and not declaring war.

      so hope this clarifies :)

      Delete
  2. You do not consider yourself a blogger, you say? Your 'About Me' page seem to suggest otherwise. Way to go, lifestyle blogger.

    ReplyDelete
    Replies
    1. Oh hi there!

      The only reason that is so is because company is promoting the few of us as "Celebrity Bloggers" if you did realise from the previous post on the Swee Heng. So on blog wise, it has to be so. But I am referring to those who self claim to be so and going around telling people they are bloggers.

      I don't do that. I admit I used to do so. But not as obnoxious as what is common now. hope that clarifies :)

      Sorry for the discrepancies that leads to misunderstandings. have a good weekend!

      Delete
  3. Just wanna know, what do you call a person who blogs then? Re-read your post and correct the errors. ;)

    ReplyDelete
    Replies
    1. Oh ya tons of errors LOL, usual me.

      Maybe each of us have different definitions of the term used to describe people who blogs. And I was just stating mine I guess haha.

      Delete
  4. Dude we know you have many likes on one photo despite your little followers as compared to other bloggers but you dont have to flaunt and accuse other bloggers of buying followers when they have more inactive followers than yours..

    ReplyDelete
    Replies
    1. I'm sorry if you have misunderstood. Because my point of this blog post is not to show off or whatever. it just happened that my managing company and I both realised that there are people with tons of bot accounts in their thousands of followers.

      So, we were merely stating out this occurrence. We didn't display any forms of personal attack by mentioning names. So I am sorry if you feel like I trying to flaunt.

      Sorry.

      Delete
  5. LOL this is rubbish?! I personally have 7235 real followers on instagram and the ave likes i get is prob 250 ba? you dont need to show off that u got alot of likes lah

    ReplyDelete
    Replies
    1. That wasn't even the point of this post :|

      Delete
    2. Stupid anon, who's the one showing off now, pot calling the kettle black. Leave Ben alone asshole!

      Delete
    3. I will like to see your account with 7235 real followers!

      Delete
  6. You just sound like a snobbish try-hard blogger. Just being frank. Describing you from my heart.

    ReplyDelete
  7. What do you mean that this isnt even the point of the post? u mentioned that if you have little likes n it doesn tally with the number of followers means u bought it what? you really should stop stereotyping ppl just because other people have inactive followers doesnt mean they have bots. U are just lucky that u have more active followers

    ReplyDelete
    Replies
    1. Like I mentioned. We are doing this post cos we went through people with 10 over thousands followers and realized the followers are not accounts one after another after scrolling non stop. This this post.

      Not specifically targeting anyone.

      Delete
  8. Hey Ben, just ignore all the negative comments, stay positive, stay awesome ;D

    ReplyDelete
  9. Using the number of likes and correlating to the number of followers that one has, to determine that the followers are bought or not is really a shallow mind set.. It's like saying if u say you are rich, u need to have many cars because u can easily afford them... Which is simply stupid.

    ReplyDelete
    Replies
    1. Sorry if the post's message wasn't conveyed properly but what my company and I were trying to say is that there are A FEW accounts we went through their 10 over thousands of followers and realized it was bot accounts after not accounts. That's all.

      Sorry if it wasn't being made clear. Peace 😁

      Delete
  10. Whao who are all those bloggers? A few thousand followers Hmmm can understand why benvoda state that they are buying followers.

    ReplyDelete
  11. actually many people are also saying what you stated in this post. me and also my friends are also saying about this over and over again. There many people who have many hashtags when their pics are not even nice AT ALL! I even have friends telling me to like their pics when each of their pics will usually gets 100+. I was like " why do you even need me to like? one like for me will it make any diff?" this post have a point. like your blog layout. :)

    ReplyDelete
  12. Do give this a watch, it might explain some of the issues. http://www.youtube.com/watch?v=oVfHeWTKjag

    ReplyDelete
  13. Does that mean your company also have bloggers with bot account? What about @HPILITY? He has over 8k followers and the number of likes he has got from his picture is ridiculously low. This is why you and your company is never going to grow? Shit in one corner and forever stay small. Gushcloud and many other more agency is better than your newly build up company with so few bloggers and not talented one. If you are going to delete this, you know how people will slam your blog right?

    ReplyDelete
    Replies
    1. Maybe? Who knows? Haha. That's why no names were mentioned in this post?

      Was speaking in a general topic but if people wants to get all personal...then that's not for us to control. Peace out ✌️

      Delete
    2. Instagram cleaned up fake followers. HPILITY's followers count dropped from 8K to 2K in one day...

      Delete
  14. Benjamin I support you. Of cause we not going to delete this. We shall leave this for all to judge. We are not going personal attack against anyone. We are just stating the fact that there is such habit ppl do this in Singapore. No name are mentioned. It is meant to be just a sharing topic. Relax la... Chill chill...

    ReplyDelete
  15. Ben, these people are dickheads. Just ignore them, treat them as transparent.

    ReplyDelete
  16. Dear Ben, ignore what these people said. We support you and Influencer Network.. Nice group of bloggers

    ReplyDelete
  17. Hello ben,

    U know that u actually could buy likes too?

    Its actually easier to tell, cos instagram allows you to see all followers who likes pics, but they only allow you to see the lastest 100 followers you gain, so even if you buy your followers, they are "covered up" with real recently gained followers easily,

    But if you scroll thru some suspicious "influencers"'s likers, u will noticed that these likers are actually bots accounts with very little photos and no followers and follow tons of accounts,
    I think judging by the amount of likes and followers in this case is quite tricky, as even the likes can be fake too.

    This fake followers phenomenon will not have ANY credits on these bloggers, so if some stupid clients willing to invest on someone who have absolutely no influential power or not even known in the blogosphere, the results of their investment will show, they wouldn't get the attention and aslo reasonable amount of buyers at the end of the day, it will just be one time engagements with these fake "influencers".

    Let's wish them good luck sustaining their "blogging career"!

    kuddos to your courage on blogging such a controversial topic!

    ReplyDelete
    Replies
    1. Omg omg! You actually read my post and even commented 😭 Thank you thank you!!!

      Delete
  18. Do you know @sheenaphua from your company buys likes and @hpility buys followers?

    ReplyDelete
    Replies
    1. I didn't name out who I was talking about :) But I don't intend too. I mean if they really buy, then shame on them. Despite the fact we are in the same company.

      Delete
  19. Interesting post. I Have Been wondering about this issue, so thanks for posting.
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    ReplyDelete
  20. Really useful stuff .Never had an idea about this, will look for more of such informative posts from your side.. Good job...Keep it up

    ReplyDelete

  21. Very informative and interesting post.It is really a big help. Now I will buy twitter retweets to get more famous over social media. Thank you so much for sharing it with us.

    ReplyDelete
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    ReplyDelete
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  24. Very interesting article , I enjoy reading it . Continue to post articles like this :)

    ReplyDelete